[ 00 ] — Brand System
Brand Assets.
Everything press, partners and creators need to represent Infosec Ventures accurately. Consistency is how trust scales.
Version
1.0
Updated
November 2026
Owner
Infosec Ventures
Contact
hello@infosecventures.com
[ 01 ] — Logo
Logo &
icon.
Clear space
Keep clear space equal to the height of the “I” in the icon on every side. Never overlap type or imagery within it.
Minimum size
Logo: 120px wide digital, 30mm print. Icon: 16px digital minimum.
Icon
The slanted “IV” monogram on a Carbon rounded square is the app icon and favicon. Use it where the full logo won't fit.
Placement
Flush-left in headers, flush-left or centred in footers. Align to the grid; avoid centring on busy compositions.
[ 02 ] — Colour
Palette &
tokens.
Signal Red
#F02F38
Primary — accents, CTAs, focus
Deep Crimson
#B32228
Secondary red — hover, depth
Carbon
#0A0707
Background — primary canvas
Graphite
#120E0E
Cards, elevated surfaces
Iron
#1E1919
Inputs, secondary surfaces
Ash
#899096
Muted text, secondary copy
Bone
#F2F6F8
Foreground — primary text
White
#FFFFFF
Logo on dark surfaces
60 / 30 / 10 rule
60% Carbon and Graphite (canvas), 30% Bone and Ash (type), 10% Signal Red (accent only). Never invert.
Accessibility
Bone on Carbon clears WCAG AAA. Signal Red on Carbon is for accents and large text — not body copy.
[ 03 ] — Typography
Type
system.
Display — Inter Tight
Aa
Where security ventures are born, scaled, and battle-tested.
- Weights — Extra Light 200 · Light 300 · Regular 400 · Medium 500
- Use — Headlines, page titles, body copy
Mono — JetBrains Mono
Aa
[ 01 ] — Section label
- Weights — Regular 400 · Medium 500
- Use — Eyebrows, labels, tags, data
Hierarchy
H1 56–72px, H2 36–48px, H3 22–28px, body 15–17px, labels 10–12px.
Weight
Headlines default to Light. Highlight one phrase per headline in Signal Red. No bold display type.
Casing
Sentence case for headlines and body. UPPERCASE only for mono labels.
[ 04 ] — Voice
How we
sound.
Direct.
Say what it does and what it delivers. Outcomes over adjectives.
Builder-minded.
We create and scale ventures. We talk like operators, not observers.
Quietly confident.
No hype, no fear-mongering. Return on investment and proof do the talking.
Naming
Always “Infosec Ventures” — capital I, lowercase “sec”, two words. Ventures keep their own domain-style names: HumanFirewall.io, AutoVAPT.ai, xmodo.com.
One-liner
Accelerating innovation in cyber security.
[ 05 ] — Misuse
What not
to do.
Don't recolour the logo — always use the original white-and-red logo on dark surfaces.
Don't add gradients, shadows, glows or strokes to the logo.
Don't write the name as “InfoSec Ventures”, “Infosec ventures” or “InfosecVentures” in body copy — it's “Infosec Ventures”.
Don't stretch, rotate, skew or crop the logo.
Don't place the logo on busy imagery without a solid container or scrim.
Don't use any typeface other than Inter Tight and JetBrains Mono.
Don't use Signal Red for body copy, large fills or page backgrounds.
Don't imply a venture is an Infosec Ventures product without naming it correctly (e.g. “AutoVAPT.ai”, “EmailAuth.io”).
[ 06 ] — Media Kit
Press &
assets.
Boilerplate — Short
Infosec Ventures incubates and scales cyber security ventures that solve big problems and deliver exceptional return on investment — on a mission to make the world cyber safe.
Boilerplate — Long
Infosec Ventures is a cyber security venture builder with offices in London, Dubai and Singapore. Its portfolio — including HumanFirewall.io, SecurityRating.com, AutoVAPT.ai, EmailAuth.io, CyberForceHQ.com, Securathon.com, LiveHackShow.com, BugsBounty.com and xmodo.com — protects both systems and the “human operating system” for organisations worldwide.
Facts
- Company
- Infosec Ventures
- Category
- Cyber security venture builder
- Offices
- London · Dubai · Singapore
- Press contact
- hello@infosecventures.com
Need something specific?
For interviews, custom assets or partnership requests, reach out directly.